A bilateral meeting between representatives of Ukraine and the European Commission took place in Brussels as part of the official screening of Ukraine’s legislation for compliance with EU law under Chapter 28 – “Consumer Protection and Health.” The event marked an important stage in Ukraine’s European integration process and its preparation for accession to the European Union.

During the meeting, the Ukrainian delegation presented progress in implementing European standards, particularly EU Directive 2006/114/EC on misleading and comparative advertising. Representatives of the Ministry of Economy of Ukraine emphasized that harmonizing legislation in this area is not only a fulfillment of obligations to the EU but also a key step toward creating a transparent advertising market in Ukraine, where fair competition and consumer rights protection are top priorities. During the discussions, the parties reviewed the progress made, potential challenges, and ways to address them.

As part of the official screening, discussions were also held on the alignment of Ukrainian legislation with EU requirements in the field of veterinary medicinal products. Presentations were delivered by the First Deputy Minister of Agrarian Policy and Food of Ukraine, Taras Vysotskyi, and the First Deputy Head of the State Service of Ukraine on Food Safety and Consumer Protection, Oleh Osiyan. The discussions included a 30-minute Q&A session and a productive exchange of views with representatives of the European Commission on further steps in this area.

Participants in the screening included representatives of the State Service of Ukraine on Food Safety and Consumer Protection, specifically First Deputy Head Oleh Osiyan, Deputy Head Andrii Kreitor, and expert Yuriy Kosenko. They outlined the level of compliance of Ukrainian legislation with EU standards and presented clear roadmaps for its further adaptation.

This bilateral meeting was another step towards Ukraine’s European integration, as the process of legislative harmonization not only formally brings the country closer to the EU but also aims at the real protection of Ukrainian citizens’ rights and the creation of equal business conditions. The Ukrainian side reaffirmed its commitment to the shared goal of developing a modern and efficient legal system that meets European standards.